Loud As Folk was founded by Spike McGuire as a monthly songwriters showcase in Reno, NV. The series made its debut April 20th, 2011 at The Alley, where it appeared until the venue's closing in November of 2014. Without missing a beat, the series re-launched NYE 2015 at Pignic Pub & Patio and continues to be found there the First Thursday of every month.
With the new location came an opportunity to partner with Art Walk Reno in raising money for local charities and organizations. Donations are collected at the show and fans of Loud As Folk have put thousands of dollars back into the local community.
The Reno edition is sponsored by KNPB Public Broadcasting (PBS affiliate), 97.7FM KWNK, and Lagunitas Brewing Company. Each showcase is hosted by Spike McGuire and features three local songwriters with a touring artist.
With the help of Six Mile Station bandmate John Underwood, Spike McGuire expanded the showcase and set sail as a touring revue in October of 2014. Taking the show on the road has been a great avenue to celebrate the incredibly talented network created by the monthly event in Reno.
The spirit of collaboration shared by the performers provides an engaging experience night after night where no two shows are ever alike. Audiences may witness anything from a Nashville style songwriters round to several artists joining together as a band that will only exist once.
During a run of Loud As Folk shows in April 2016, founder Spike McGuire was on tour with his longtime friend Greg Gilmore when the two began dreaming of a recording studio. After returning home the pair pooled their resources and it didn’t take long for the dream to become a reality
Once they set up shop in the basement of The Potentiaiist Workshop, a Reno based arts collective, McGuire and Gilmore began inviting close friends and tremendous talents to record at their new found headquarters.
Before the year’s end, works produced by the studio began gaining serious recognition in the community, culminating in a week long feature of Loud As Folk recordings on Reno’s roots rock radio station 100.1 KTHX.