Loud As Folk Records was not strategically plotted out as a record label. There was no detailed business plan, crowdsourcing campaign or funding pitch made to angel investors. Like so many of the artistic ventures incubating among the restless young creatives in the Biggest Little City, Loud As Folk Records came about organically. Even spontaneously.
But the little startup endeavor — organized this year by local musicians Spike McGuire and Greg Gilmore after they got home from a regional tour by van — already is building a buzz.